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Amazon deactivated my listing, not my account

Read the notice again before you do anything. These are two different enforcements and the wrong response wastes an attempt.

Short answer

Check the notice carefully. If only a specific offer or ASIN was switched off, this is a narrower problem than an account deactivation and the response differs. The signal is whether your other listings are still active. Confirm which enforcement you have, find the metric the notice names, and answer that metric for that listing.

Work out which one you have

This matters because the two responses are not interchangeable. An account-level Plan of Action sent about a single offer reads as a seller who has not read their own notice.

The narrower route, and where it does not apply

Amazon has been reported to deactivate an individual FBM offer, rather than putting the whole account at risk, where that offer creates account-health risk under four metrics: Cancellation Rate, Late Shipment Rate, Order Defect Rate and On-Time Delivery Rate. Reported as taking effect 31 August 2026.

This narrower route is reported not to apply to intellectual property, authenticity, review manipulation, related accounts, verification failures or Section 3 — those still put the entire account at risk.

Sourced from practitioner reporting of an Amazon announcement, not from Amazon directly. Confirm against your own notice and Seller Central before relying on it.

So if your notice cites any of those six, treat it as the category it names rather than as an offer-level metrics problem, whatever was switched off.

Do not let a narrow problem become a wide one

The temptation with a single deactivated offer is to relist it another way, under another ASIN, or from another account. Each of those converts a contained metrics problem into a policy problem, and the policy problems in that list are the ones that take the whole account.

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Related

My Order Defect Rate got me deactivatedODR is an independent trigger with a 1% target. What a metrics appeal has to contain. Deactivated for Pre-Fulfilment Cancellation RateAmazon reads seller cancellations as selling stock you did not have. Usually it is overselling. Your Amazon account was deactivated. What now?The first steps after an Amazon seller account deactivation, and the two mistakes that make it permanent.

Not affiliated with Amazon. Not legal advice. No tool or service can guarantee reinstatement — Amazon makes that decision. If large sums are frozen, if you are accused of counterfeiting or a safety breach, if you have been rejected more than once, or if your notice cites Section 3, get a lawyer who specialises in Amazon seller cases.

Where Amazon's own wording is quoted it is marked as such. Practitioner guidance is labelled as practitioner guidance. Where sources disagree, this says so rather than picking one.