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Amazon says I manipulated reviews

Denial is the standard response here, and the standard reason these appeals fail.

Short answer

Amazon rarely reverses these without a genuine, documented explanation, and denial without evidence is the most common failure. Show how reviews were actually obtained, disclose any third-party service and what it was instructed to do, evidence that you have ended anything that solicited reviews, and set out the policy you now operate under.

Why denial alone fails

Amazon does not generally open these cases speculatively, and it does not share what it holds. An appeal that consists of a denial is asking a reviewer to prefer your assertion to their own data, with nothing added.

The failure mode is specific: a flat denial, no account of how reviews were actually obtained, and no change described — because from the seller’s point of view there is nothing to change. That reads as a seller who either does not know what happened in their own account or is not saying.

If a third party did it, you are still accountable

Using an agency, a virtual assistant or a review service does not move responsibility. It is still your account and your listings.

"Our agency did it without our knowledge" needs to be paired with what you have changed about oversight. On its own it reads as deflection — and it invites the obvious question of what else was being done on your behalf that you did not know about.

The version that works names the service, says what it was instructed to do, says what it actually did, and shows the engagement ended — with a date.

What to show

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Not affiliated with Amazon. Not legal advice. No tool or service can guarantee reinstatement — Amazon makes that decision. If large sums are frozen, if you are accused of counterfeiting or a safety breach, if you have been rejected more than once, or if your notice cites Section 3, get a lawyer who specialises in Amazon seller cases.

Where Amazon's own wording is quoted it is marked as such. Practitioner guidance is labelled as practitioner guidance. Where sources disagree, this says so rather than picking one.